{"id":4345,"date":"2021-02-10T11:11:45","date_gmt":"2021-02-10T10:11:45","guid":{"rendered":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/?p=4345"},"modified":"2022-02-23T10:36:34","modified_gmt":"2022-02-23T09:36:34","slug":"jak-vznikala-nase-nova-reklama","status":"publish","type":"post","link":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/2021\/02\/10\/jak-vznikala-nase-nova-reklama\/","title":{"rendered":"V\u00e1no\u010dn\u00ed dobrodru\u017estv\u00ed, kouzeln\u00e9 tenisky, \u0159\u00ed\u010fa a mal\u00e1 Eli\u0161ka. Jak vznikala na\u0161e nov\u00e1 reklama"},"content":{"rendered":"<p><b>U\u017e jste n\u011bkdy na\u0161li pen\u00edze pod jogamatkou nebo v b\u011b\u017eeck\u00fdch bot\u00e1ch? Hrdinov\u00e9 na\u0161eho televizn\u00edho spotu to \u0161t\u011bst\u00ed m\u011bli. U\u017e jste ho vid\u011bli? A v\u00edte, \u017ee nov\u00e1 reklama vznikla doslova p\u0159es V\u00e1noce?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201eP\u0159ed sv\u00e1tky jsme d\u011blali pr\u016fzkum, ze kter\u00e9ho jsme zjistili, \u017ee pr\u016fm\u011brn\u00fd \u010cech p\u0159ibral za dobu koronavirov\u00fdch karant\u00e9n p\u0159ibli\u017en\u011b \u0161est a p\u016fl kila. Nav\u00edc V\u00e1noce tomu je\u0161t\u011b \u010dasto p\u0159id\u00e1vaj\u00ed. Proto je na za\u010d\u00e1tku spotu mal\u00e9 \u201apop\u00edchnut\u00ed\u2018, kdy man\u017eelka popl\u00e1c\u00e1 l\u00e1skypln\u011b mu\u017ee na pup\u00edku,\u201c vysv\u011btluje na\u0161e marketingov\u00e1 mana\u017eerka Lenka Rigerov\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V Mutumutu z\u00e1kazn\u00edky motivujeme ke zdrav\u00e9mu \u017eivotn\u00edmu stylu. U\u017e to, \u017ee budete fit, je samo o sob\u011b velk\u00e1 motivace. To si pr\u00e1v\u011b uv\u011bdom\u00ed i n\u00e1\u0161 \u00fast\u0159edn\u00ed man\u017eelsk\u00fd p\u00e1r. Ale my k tomu p\u0159id\u00e1v\u00e1me je\u0161t\u011b pen\u00edze, kter\u00e9 klient\u016fm vrac\u00edme za to, \u017ee sportuj\u00ed, nekou\u0159\u00ed a chod\u00ed pravideln\u011b k doktorovi. No \u0159ekn\u011bte \u2013 kdy\u017e vid\u00edte, kde v\u0161ude je protagonisti v reklam\u011b nach\u00e1zej\u00ed, nel\u00e1k\u00e1 v\u00e1s to taky, abyste \u0161li b\u011bhat nebo jeli do pr\u00e1ce na kole?<\/span><\/p>\n<h2>Nov\u00fd rok, nov\u00e1 reklama<\/h2>\n<p><span style=\"font-weight: 400;\">Svou prvn\u00ed televizn\u00ed kampa\u0148 jsme cht\u011bli symbolicky rozjet hned od za\u010d\u00e1tku roku. Ale vyb\u00edrali jsme z n\u011bkolika koncept\u016f od r\u016fzn\u00fdch agentur, a proto\u017ee jeden byl lep\u0161\u00ed ne\u017e druh\u00fd, mus\u00edme p\u0159iznat, \u017ee n\u00e1m to docela trvalo. Nakonec jsme se rozhodli pro koncept od \u0160t\u011bp\u00e1na Z\u00e1le\u0161\u00e1ka \u2013 zku\u0161en\u00e9ho re\u017eis\u00e9ra a idea makera, kter\u00fd m\u00e1 za sebou v\u00edc ne\u017e patn\u00e1ct let v reklamk\u00e1ch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nebyl na to s\u00e1m. Nejen kameru si vzal na triko Ga\u0161per \u0160nuderl. \u201eV b\u011b\u017en\u00e9m workflow re\u017eis\u00e9ra naj\u00edm\u00e1 filmov\u00e1 produkce a ten si pak si vyb\u00edr\u00e1 kameramana. Ga\u0161per je skv\u011bl\u00fd kameraman i kamar\u00e1d, tak\u017ee dost \u010dasto zavol\u00e1m pr\u00e1v\u011b jemu. U\u017e jsme toho v tomto tandemu a pod hlavi\u010dkou r\u016fzn\u00fdch produkc\u00ed nato\u010dili opravdu hodn\u011b,\u201c vysv\u011btluje \u0160t\u011bp\u00e1n. Mo\u017en\u00e1 jste vid\u011bli jejich spoty pro Notino, Kaufland nebo Albert.<\/span><\/p>\n<p>\u201eJsou ale i projekty, kter\u00e9 si vym\u00fd\u0161l\u00edme a vytv\u00e1\u0159\u00edme \u00fapln\u011b sami. Pak vystupujeme jako duo WABISABI a aby takov\u00fd projekt mohl vzniknout, mus\u00ed ka\u017ed\u00fd z n\u00e1s zastat v\u00edcero funkc\u00ed. Nap\u0159\u00edklad kdy\u017e jsme p\u0159ipravovali zn\u011blky pro Megaton Fashion Show nebo teaser pro divadeln\u00ed p\u0159edstaven\u00ed Krvav\u00e1 svatba, projevil se Ga\u0161per jako schopn\u00fd produk\u010dn\u00ed. A tak se nakonec ujal i produkce Mutumutu,\u201c vysv\u011btluje \u0160t\u011bp\u00e1n Z\u00e1le\u0161\u00e1k.<\/p>\n<figure id=\"attachment_4354\" aria-describedby=\"caption-attachment-4354\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4354\" src=\"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-content\/uploads\/2021\/02\/IMG_0792-1024x768.jpeg\" alt=\"nov\u00e1 reklama, nat\u00e1\u010den\u00ed spotu, backstage\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-content\/uploads\/2021\/02\/IMG_0792-1024x768.jpeg 1024w, https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-content\/uploads\/2021\/02\/IMG_0792-300x225.jpeg 300w, https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-content\/uploads\/2021\/02\/IMG_0792-768x576.jpeg 768w, https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-content\/uploads\/2021\/02\/IMG_0792.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4354\" class=\"wp-caption-text\">Nat\u00e1\u010delo se v prosinci, tak\u017ee hlavn\u00ed bylo se po\u0159\u00e1dn\u011b nabalit.<\/figcaption><\/figure>\n<h2>To\u010d\u00ed cel\u00e1 rodina<\/h2>\n<p><span style=\"font-weight: 400;\">Ale zp\u00e1tky k na\u0161emu spotu. Nat\u00e1\u010del se 22. 12. 2020, co\u017e je\u00a0sice kr\u00e1sn\u00e9 datum, ov\u0161em sehnat n\u011bkoho, kdo v\u00e1m p\u0159ed V\u00e1noci na nat\u00e1\u010den\u00ed p\u016fj\u010d\u00ed sv\u016fj uklizen\u00fd a v\u00e1no\u010dn\u011b vyzdoben\u00fd d\u016fm, nen\u00ed jen tak. Nakonec jsme ho na\u0161li v pra\u017esk\u00e9 \u010dtvrti \u0158epy. Ale p\u0159i\u0161la dal\u0161\u00ed<\/span><span style=\"font-weight: 400;\">\u00a0komplikace. Zasko\u010dil n\u00e1s covid \u2013 na\u0161t\u011bst\u00ed ve v\u0161ech p\u0159\u00edpadech jen v lehk\u00e9 form\u011b \u2013 a museli jsme nahrazovat herce i komparzisty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ale v\u0161echno zl\u00e9 je k n\u011b\u010demu dobr\u00e9, a tak se aspo\u0148 v reklam\u011b sezn\u00e1m\u00edte s na\u0161\u00edm CEO Jindrou Lenzem a jeho malou dcerou Eli\u0161kou. \u201eNa rozd\u00edl ode m\u011b dcera vyhr\u00e1la konkurz na hlavn\u00ed roli,\u201c sm\u011bje se Jindra. \u201eJ\u00e1 se objevil jako komparzista, mihnu se na \u00fapln\u00e9m konci ve sc\u00e9n\u011b s kolem. Ale m\u00e1me super spole\u010dn\u00fd z\u00e1\u017eitek z nat\u00e1\u010den\u00ed.\u201c\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jednu z hlavn\u00edch rol\u00ed obsadila taky Nathalie Peyrichout, kter\u00e1 m\u00e1 na starosti n\u00e1\u0161 marketing ve Francii. Je to ta b\u011b\u017ekyn\u011b s kouzeln\u00fdmi teniskami. Mimochodem \u2013 na ty boty n\u00e1m chod\u00ed spousta dotaz\u016f. Tak\u017ee kdybyste je sh\u00e1n\u011bli, jde o model Mad River od americk\u00e9 zna\u010dky Saucony. Hotovost bohu\u017eel v cen\u011b nen\u00ed, na to u\u017e si mus\u00edte po\u0159\u00eddit poji\u0161t\u011bn\u00ed od Mutumutu.<\/span><\/p>\n<h2>Dvan\u00e1ct dn\u00ed V\u00e1noc<\/h2>\n<p><span style=\"font-weight: 400;\">\u0160t\u011bp\u00e1n a Ga\u0161per se stali na\u0161imi osobn\u00edmi Je\u017e\u00ed\u0161ky. St\u0159\u00edhali p\u0159es cel\u00fd \u0160t\u011bdr\u00fd den i ve\u010der. Co na to \u0159\u00edkal opravdov\u00fd Je\u017e\u00ed\u0161ek? \u201eNa\u0161t\u011bst\u00ed jsme workoholici, tak\u017ee nebyl p\u0159ekvapen\u00fd a panenka Marie doma taky ne,\u201c uklid\u0148uje n\u00e1\u0161 \u0160t\u011bp\u00e1n. D\u00edky rychl\u00e9 akci byla kl\u00ed\u010dov\u00e1 \u010d\u00e1st p\u0159ipravena ke schvalov\u00e1n\u00ed u\u017e na Bo\u017e\u00ed hod.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">U fin\u00e1ln\u00edho st\u0159ihu a postprodukce byli je\u0161t\u011b na\u0161i kolegov\u00e9 z Creative Docku, tedy z jeho kreativn\u011b-marketingov\u00e9 sekce Studio by CD. Za necel\u00fdch dvan\u00e1ct dn\u00ed bylo hotovo a my mohli j\u00edt do televize, kde n\u00e1m b\u011b\u017e\u00ed dvacetivte\u0159inov\u00fd spot. Na kampa\u0148 ale naraz\u00edte i v r\u00e1diu, na YouTube, Facebooku, Instagramu a v\u016fbec v\u0161ude mo\u017en\u011b online. Douf\u00e1me, \u017ee se v\u00e1m l\u00edb\u00ed!<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/O9G-i-nUGNM\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<p><b><i>Chcete taky dost\u00e1vat pen\u00edze za to, \u017ee \u017eijete zdrav\u011b? Klient\u016fm pravideln\u011b vrac\u00edme a\u017e 20 % ze zaplacen\u00e9ho pojistn\u00e9ho za to, \u017ee se h\u00fdbou. A k tomu 5 % za preventivn\u00ed prohl\u00eddky u l\u00e9ka\u0159e a 5 %, kdy\u017e nekou\u0159\u00ed.<\/i><\/b><\/p>\n<p><a href=\"https:\/\/www.mutumutu.cz\/odmena\" target=\"_blank\" rel=\"noopener\"><div class='short-code-mutu-button-wrapper'><a target='_blank' class='big-mutu-button short-code-mutu-button' href='https:\/\/www.mutumutu.cz\/odmena'>Jak to funguje?<\/a><\/div><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e jste n\u011bkdy na\u0161li pen\u00edze pod jogamatkou nebo v b\u011b\u017eeck\u00fdch bot\u00e1ch? Hrdinov\u00e9 na\u0161eho televizn\u00edho spotu to \u0161t\u011bst\u00ed m\u011bli. U\u017e jste ho vid\u011bli? A v\u00edte, \u017ee nov\u00e1 reklama vznikla doslova p\u0159es V\u00e1noce? \u201eP\u0159ed sv\u00e1tky jsme d\u011blali pr\u016fzkum, ze kter\u00e9ho jsme zjistili, \u017ee pr\u016fm\u011brn\u00fd \u010cech p\u0159ibral za dobu koronavirov\u00fdch karant\u00e9n p\u0159ibli\u017en\u011b \u0161est a p\u016fl kila. Nav\u00edc V\u00e1noce  &#8230;<\/p>\n","protected":false},"author":47,"featured_media":4356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[94,461,120,462],"class_list":["post-4345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zivotni-styl","tag-30-pojisteni-zpet","tag-kampan","tag-mutumutu","tag-odmena-za-zdravy-zivotni-styl"],"_links":{"self":[{"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/posts\/4345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/comments?post=4345"}],"version-history":[{"count":10,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/posts\/4345\/revisions"}],"predecessor-version":[{"id":4363,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/posts\/4345\/revisions\/4363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/media\/4356"}],"wp:attachment":[{"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/media?parent=4345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/categories?post=4345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/tags?post=4345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}