{"id":2903,"date":"2019-11-15T16:09:03","date_gmt":"2019-11-15T15:09:03","guid":{"rendered":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/?p=2903"},"modified":"2022-06-25T20:25:03","modified_gmt":"2022-06-25T18:25:03","slug":"druhy-nejlepsi-pojistovaci-inovator-mutumutu-slavi-uspech","status":"publish","type":"post","link":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/2019\/11\/15\/druhy-nejlepsi-pojistovaci-inovator-mutumutu-slavi-uspech\/","title":{"rendered":"Druh\u00fd nejlep\u0161\u00ed poji\u0161\u0165ovac\u00ed inov\u00e1tor? Mutumutu slav\u00ed \u00fasp\u011bch"},"content":{"rendered":"

V 11. ro\u010dn\u00edku\u00a0sout\u011b\u017ee Nejlep\u0161\u00ed banka a Nejlep\u0161\u00ed poji\u0161\u0165ovna vyhla\u0161ovan\u00e9m ekonomick\u00fdm den\u00edkem Hospod\u00e1\u0159sk\u00e9 noviny, z\u00edskalo Mutumutu 2. m\u00edsto jako Poji\u0161\u0165ovac\u00ed inov\u00e1tor.<\/span>\u00a0Na p\u0159edn\u00ed p\u0159\u00ed\u010dce se um\u00edstilo na z\u00e1klad\u011b hlasov\u00e1n\u00ed ve\u0159ejnosti.\u00a0<\/span><\/strong><\/p>\n

V kategorii \u017eivotn\u00edho poji\u0161t\u011bn\u00ed<\/strong><\/a> ka\u017edoro\u010dn\u011b ost\u0159e sledovan\u00e9ho v\u00fdzkumu hodnotila porota 12 firem. V poji\u0161\u0165ovnictv\u00ed jde o nejsp\u00ed\u0161 nejn\u00e1ro\u010dn\u011bj\u0161\u00ed oblast, ve kter\u00e9 tradi\u010dn\u011b panuje velk\u00e1 konkurence.<\/p>\n

Mutumutu<\/a> nav\u00edc p\u0159isp\u011blo sv\u00e9mu partnerovi Komer\u010dn\u00ed poji\u0161\u0165ovn\u011b\u00a0<\/span>k 1. m\u00edstu v kategorii Klientsky nejp\u0159\u00edv\u011btiv\u011bj\u0161\u00ed \u017eivotn\u00ed poji\u0161\u0165ovna a k 2. m\u00edstu v kategorii Nejlep\u0161\u00ed \u017eivotn\u00ed poji\u0161\u0165ovna<\/a>.<\/span><\/div>\n

\u00a0<\/strong>\u201eUp\u0159\u00edmn\u011b, jsem nad\u0161en\u00fd. Um\u00edstit se po roce existence v presti\u017en\u00ed sout\u011b\u017ei tak vysoko je pro n\u00e1s pocta. Beru to jako potvrzen\u00ed, \u017ee jdeme spr\u00e1vn\u00fdm sm\u011brem. Z\u00e1kazn\u00edci cht\u011bj\u00ed m\u00edt jistotu, \u017ee si po\u0159\u00eddili kvalitn\u00ed poji\u0161t\u011bn\u00ed bez h\u00e1\u010dk\u016f a pozn\u00e1mek pod \u010darou,\u201c \u0159\u00edk\u00e1 Jindra Lenz, zakladatel Mutumutu.<\/p>\n

\"\u201e\u017divotko
\u201e\u017divotko m\u00e1 b\u00fdt pro lidi, tak\u017ee srozumiteln\u00e9,\u201c \u0159\u00edk\u00e1 zakladatel Mutumutu Jindra Lenz.<\/figcaption><\/figure>\n

Rozhoduje celkov\u00e1 kvalita \u017eivotka<\/strong><\/h2>\n

Ve v\u00fdzkumu, kter\u00fd tradi\u010dn\u011b prov\u00e1d\u00ed agentura Datank, se jednotliv\u00e9 spole\u010dnosti hodnot\u00ed z pohledu zdrav\u00ed byznysu, pod\u00edlu na trhu nebo v\u00fdnosnosti kapit\u00e1lu. Celkov\u011b maj\u00ed v\u00fdzkumn\u00edci n\u011bco p\u0159es stovku krit\u00e9ri\u00ed. D\u016fraz se klade i na to, co firmy nab\u00edzej\u00ed klient\u016fm, jak\u00e9 maj\u00ed ceny, mno\u017estv\u00ed slu\u017eeb i produkt\u016f. D\u016fle\u017eit\u00e9 je tak\u00e9 to, jak komunikuj\u00ed se sv\u00fdmi z\u00e1kazn\u00edky. V inovac\u00edch a komunikaci Mutumutu exceluje.<\/p>\n

V\u00edce o Mutumutu<\/a><\/div><\/span><\/a><\/p>\n

V\u00fdzkum i mystery shopping<\/strong><\/h2>\n

Datank vych\u00e1z\u00ed ka\u017edoro\u010dn\u011b ze dvou typ\u016f dat. \u010cerp\u00e1 z ve\u0159ejn\u011b dostupn\u00fdch informac\u00ed, sazebn\u00edk\u016f, v\u00fdro\u010dn\u00edch zpr\u00e1v i dat zve\u0159ejn\u011bn\u00fdch na webech jednotliv\u00fdch firem. Druhou \u010d\u00e1st informac\u00ed agentura z\u00edskala tzv. mystery shoppingem, kdy v\u00fdzkumn\u00edci z Datanku vystupovali coby fiktivn\u00ed z\u00e1kazn\u00edci. Zkoum\u00e1n\u00ed provedli nejen setk\u00e1n\u00edm tv\u00e1\u0159\u00ed v tv\u00e1\u0159 s pracovn\u00edky poji\u0161\u0165oven, ale nap\u0159\u00edklad e-mailovou komunikac\u00ed.<\/p>\n

Srozumitelnost je z\u00e1klad<\/strong><\/h2>\n

Ankety Bankovn\u00ed inov\u00e1tor a Poji\u0161\u0165ovac\u00ed inov\u00e1tor, kde Mutumutu z\u00edskalo st\u0159\u00edbro, vych\u00e1zej\u00ed na rozd\u00edl od hlavn\u00edch ocen\u011bn\u00ed z hlasov\u00e1n\u00ed ve\u0159ejnosti. \u201e\u017divotko<\/strong><\/a> m\u00e1 b\u00fdt pro lidi, tak\u017ee srozumiteln\u00e9. Nastavit jasn\u00e1 pravidla s minimem v\u00fdjimek a pak je dodr\u017eovat \u2013 prost\u011b plnit, co jsme sl\u00edbili. To je naprost\u00fd z\u00e1klad,\u201c dod\u00e1v\u00e1 Lenz. A vyb\u00edr\u00e1 p\u0159\u00edklad klienta, kter\u00fd se dostal na 5 m\u011bs\u00edc\u016f do pracovn\u00ed neschopnosti. \u201eVyplatili jsme mu b\u011bhem t\u00e9 doby 158 tis\u00edc korun, tak\u017ee p\u0159es 30 tis\u00edc m\u011bs\u00ed\u010dn\u011b. Rodina nemusela \u0159e\u0161it finance, co\u017e uzdraven\u00ed a n\u00e1vratu do pr\u00e1ce \u010dasto pom\u016f\u017ee nejv\u00edc,\u201c vysv\u011btluje Lenz.<\/p>\n

V\u00a0Mutumutu <\/a>\u00a0mysl\u00edme p\u0159edev\u0161\u00edm na na\u0161e klienty. \u00a0Za radost ze sportu odm\u011b\u0148ujeme vr\u00e1cen\u00edm 20 % z ceny poji\u0161t\u011bn\u00ed. Dal\u0161\u00edch 5 % z\u00edsk\u00e1te za to, \u017ee nekou\u0159\u00edte a 5 % za to, \u017ee chod\u00edte na pravideln\u00e9 l\u00e9ka\u0159sk\u00e9 prohl\u00eddky.<\/strong><\/em><\/p>\n

A\u017e 30 % zp\u011bt<\/a><\/div><\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V 11. ro\u010dn\u00edku\u00a0sout\u011b\u017ee Nejlep\u0161\u00ed banka a Nejlep\u0161\u00ed poji\u0161\u0165ovna vyhla\u0161ovan\u00e9m ekonomick\u00fdm den\u00edkem Hospod\u00e1\u0159sk\u00e9 noviny, z\u00edskalo Mutumutu 2. m\u00edsto jako Poji\u0161\u0165ovac\u00ed inov\u00e1tor.\u00a0Na p\u0159edn\u00ed p\u0159\u00ed\u010dce se um\u00edstilo na z\u00e1klad\u011b hlasov\u00e1n\u00ed ve\u0159ejnosti.\u00a0 V kategorii \u017eivotn\u00edho poji\u0161t\u011bn\u00ed ka\u017edoro\u010dn\u011b ost\u0159e sledovan\u00e9ho v\u00fdzkumu hodnotila porota 12 firem. V poji\u0161\u0165ovnictv\u00ed jde o nejsp\u00ed\u0161 nejn\u00e1ro\u010dn\u011bj\u0161\u00ed oblast, ve kter\u00e9 tradi\u010dn\u011b panuje velk\u00e1 konkurence. Mutumutu nav\u00edc …<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[355,356,38,32,354,135,284,66],"class_list":["post-2903","post","type-post","status-publish","format-standard","hentry","category-pojisteni","tag-hospodarske-noviny","tag-komercni-pojistovna","tag-online-pojisteni","tag-pojisteni","tag-pojistovaci-inovator","tag-pojistovnictvi","tag-soutez","tag-zivotni-pojisteni-online"],"_links":{"self":[{"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/posts\/2903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/comments?post=2903"}],"version-history":[{"count":6,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/posts\/2903\/revisions"}],"predecessor-version":[{"id":2931,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/posts\/2903\/revisions\/2931"}],"wp:attachment":[{"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/media?parent=2903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/categories?post=2903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.new.prod.mutu.creativedock.cloud\/blog\/wp-json\/wp\/v2\/tags?post=2903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}